I’ve been thinking about this question a lot and I think I can say with some degree of certainty that the answer is a resounding ‘yes’ – but not always. Let me explain.
If I want some milk and bread do I have a preference from buying from a real-life human being? Probably not. If I did I wouldn’t rush to the self-service checkouts do the check-out job myself. I trust that the milk and bread I get won’t be impacted by my interaction with a person. I’m not relying on them for anything more than taking my money in exchange for a receipt.
So let me move on. Let’s talk hair-cuts. Now that’s a personal service and we put our trust in certain individuals to do this task without making us look like one of the Three Stooges. But if that were automated and the results just as good, would we abandon our regular hair-dressers and be happy to sit in an impersonal booth? Well, some of us might and some of us wouldn’t.
So let’s move on again. I want a new Kitchen. I’m faced with a couple of options. I can measure it all out and order materials online. Or I can engage with a person who will help me make the right choices and save me from making mistakes. So now my preference is definitely to buy from a real-life person.