Tuesday, 22 September 2015

Video messages work – and they’re so simple to do

Ben Moore, Managing Director, Positive Image, is a great advocate for the use of video messaging and claims it’s simple to do. 

To prove his point he took five minutes out of a busy travelling schedule to record this message. 

Watch and learn!


Thursday, 10 September 2015

5 video tips for Trainers

Video as a medium is perfect for training. Why stand and repeat a lesson endlessly when you can record it once and let your teams absorb at their leisure? If only it was so simple!

Having produced hundreds of training films for companies like Next, Dell, Vodafone, Clarks Shoes and many more, as well as offering the world’s first truly personalised video platform with vCreate, we think we’re well qualified to share some best practice.

So to help training teams with limited resource, time and budget get the get the very best from video, we’ve compiled a brief list of 5 top tips.

1.    Keep it short – training videos are best served in short, easily assimilated chunks. If you can’t keep it short then make sure you chunk the video into clearly defined chapters. Short videos are perfect for post-training knowledge top-ups or for pre-course knowledge sharing. People absorb more and retain more with video than they do with text based materials – but only if you keep it short. Remember, a picture’s worth a thousand words so you can get a lot of information across in a very short time.

2.    Measure it – see who’s watched and (perhaps more importantly) who hasn’t. Using the right platform you’ll be able to access in-video analytics that will tell you how long a viewer watched, when they watched it and on what device. Although this is great for your records, it’s especially great if your video is reflecting training with a legal compliance issue.

3.    Make it personal – Every trainer knows that one size doesn’t fit all. So why make it so? Using a personalised video tool like vCreate will allow you to tailor each video sent to every individual’s needs. That means you can select only the most relevant clips. You can then top and tail the video with a personal message recorded on your phone or laptop. Personalisation works so apply it to your training videos too.

4.    Think mobile – more and more video is being viewed on mobile devices than ever before. Many Generation Y’ers wouldn’t dream of watching it on anything else. That means making sure the video doesn’t contain too much detail, If you’re using PowerPoint (and why not – you can make some great video infographics with it) then don’t use too much text. As a wise old audio-visual sage used to say to me, if you wouldn’t put it on a T-shirt, don’t put it in your video. 

5.    Do the unexpected – be provocative, have fun, dare to be different. We’ve worked with many adventurous and creative trainers over the years who understand how doing something different or crazy makes their video memorable. Even if you’re just self-recording on an iPad, think about what you’re saying, where you’re going to film and what will make it stand-out.

Thursday, 3 September 2015

Using video to respond to comments on social media

There are good comments and bad comments on social media. Then there are the ones in-between which might simply relate to more general business issues which you can help with. These are gold dust and if you’re tracking comments and responding with offers and solutions then there is no better way to do that than with video. People share videos and the benefits of positive amplification are huge.

But what about the bad comments - social media negativity? It’s the B2B nightmare. If it remains unchecked it can quickly amplify, leaving your reputation in tatters and badly affecting business success. Whether the initial complaint, report or expose is true or not, it needs to be dealt with. But how?

If it’s a random tweet then as long as it doesn’t go viral it will quickly disappear into the ether, hopefully to never rear its ugly head again. But what if it’s on Facebook, LinkedIn or a consumer review site like Travel Advisor? Or on your blog? Or on YouTube? There are ways of deleting or refusing comments if they’re on your own wall or page. But does that work? Does that really make them go away? Maybe defence really is the best means of attack. Silence is often construed as guilt.

People respect others who keep their cool on-line. Stick to the facts and respond with empathy and understanding. If what they’re saying is true, acknowledge it, explain what went wrong, what’s going to happen as a result and thank them for bringing it to your attention.

Even better still, because social media is all about connecting in a personal way, get someone senior in your organisation to pick it up and respond with authenticity and humility. That can quickly turn a negative into a positive.

One difficulty you might have, of course, is the idea that your senior person is merely putting their name to a natty piece of ghost-writing, penned on their behalf by the PR team which could simply back-fire.

So why not use video? Video is the ultimate medium for authentic, one to one social media posting. People can read between the words you say, put a face to your organisation and connect emotionally. They’ll almost certainly appreciate the effort involved and the importance you have placed in their complaint or grumble.

But all this takes time and effort, right? Well, yes and no. It does take a modicum of both, but that’s the point. But it needn’t take any more effort or time (or cost) than you spend today writing a suitable text-based response.

By using a video tool like vCreate, self-recording videos on a laptop, tablet or mobile device is a cinch. You can even use its built in autocue to stay on message and take the strain out of remembering it all. Most senior people know how to talk well and on-screen prompting merely helps them stay on message and maintain eye contact with their audience.

So are there any good examples of this radical practice I hear you scream. Why yes - several near legendary examples. Like this one https://www.youtube.com/watch?v=Bpy75q2DDow

You may not get 6 million You Tube hits to every response you make but a little thought, a little effort and a personalised video will go a long way. Food for thought?